Mohammad Arsh Jawwad

I'm Arsh — co-founder of ELIXMODE. While Sharique talks to users and shapes the vision, I'm the one who looks at what needs to actually be built and figures out how to build it without it falling apart.

Who I Am

I'm 16, from Bengaluru, and I co-founded ELIXMODE with Sharique. We've been close friends for a while — the kind of friendship where you end up arguing about how systems should work, and then actually try to build them differently. ELIXMODE came out of one of those arguments.

My role in the company is execution. Where Sharique focuses on product vision, customer discovery, and the story we're telling the world, I focus on the system underneath — how the pieces fit together, what order to build things in, and how to make something work reliably, not just demonstrably. Those two things — vision and execution — need to exist together for a startup to move fast without breaking. That's what Sharique and I give each other.

Why ELIXMODE

When Sharique described the problem — Indian D2C sellers paying ₹35,000 a month for six disconnected tools just to run a basic store — my first reaction wasn't "that's a big market." It was "that's a bad system." And bad systems can be rebuilt.

What we're building at ELIXMODE isn't just a cheaper version of Shopify. It's a fundamentally different architecture — one where AI is the operating layer, not a feature bolted on. Where WhatsApp is built in, not integrated. Where the seller doesn't configure anything — they just describe what they sell and the system handles the rest.

That's a systems-level problem, not a features problem. And that's exactly the kind of problem I find genuinely interesting to work on.

How We Work Together

Sharique and I have a natural split that emerged without us planning it. He talks to sellers, shapes the product narrative, manages the fundraising conversations, and builds in public. I look at what that implies technically and operationally — what the actual build sequence should be, where the complexity is hidden, what can be simplified without losing what matters.

We both hold 50% of ELIXMODE. That matters — it means we're genuinely equal partners, not a founder and a co-founder. Every major decision gets made together. Neither of us moves unilaterally on things that matter. That structure keeps us honest with each other.

What I'm Good At

The ELIXMODE Vision From My Side

Sharique talks about ELIXMODE from the seller's perspective — what it feels like to have a store that builds itself through conversation. That's the right framing for customers. From my side, the more interesting framing is architectural.

Most ecommerce platforms are built as collections of features. You have a store builder, and a payment module, and a WhatsApp integration, and an analytics layer, and each of those is a separate thing that someone has to configure and maintain. The complexity compounds. That's why Indian sellers end up with six apps that don't talk to each other.

What we're building is a single coherent system where these aren't separate modules — they're expressions of the same underlying data. An order placed on the storefront automatically triggers the payment flow, the WhatsApp confirmation, the inventory update, and the analytics event. Not because we connected four different services, but because we designed the system so that all of those are the same thing viewed from different angles.

Getting that architecture right — especially at the pace we're moving, and with the team size we have — is the hardest and most interesting part of what I do at ELIXMODE.

Meet My Co-Founder